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AN IDEA FROM MUSTERWORK

Give a business hunch some solid ground.

Look closer at a niche you care about: the customers, the alternatives and the needs waiting to be met.

What you could work on together

  • Define the questions worth investigating
  • Collect public information with sources
  • Compare opportunities and open questions

Try starting here

Help me explore opportunities in [market] for [audience]. First define the research scope. Compare representative products, customer needs and positioning. Separate facts from hypotheses, include sources and identify three questions to validate next.

Bring your own context and materials, then refine the direction together.